Parents and their son smiling together on a bed
Parents and their son smiling together on a bed

OUR STORY

So your baby won't sleep through the night? Neither did ours.

How did two tired parents and one sleepless baby create a company that has helped countless families find calmer nights? It started at 3 a.m.

How Plenny began

A mom with a problem that needed fixing

When our son Bridger was born in 2022, we expected some sleepless nights. But after 10 months of endless wake-ups and trying what seemed like every trick in the book, we were stumped and very sleep-deprived.

What others lacked, we fixed

The brands we found advertised better sleep with magnesium rubs and sprays, yet none were formulated by your child's age. We were left wondering: how much magnesium is really in this? Plenny fixed that, with clear dosing for every age and stage.

Necessity is the mother of invention

We sourced the best-quality organic ingredients and made our products knowing they'd be used on our own son every day (and they still are). No more guessing how much is in a “pea-sized” amount.

Why parents choose Plenny

Dosed by age

Formulas for 3 months–3 years and 4 years+, with a clear guide on every bottle. No more guessing a “pea-sized amount.”

Organic ingredients

We formulate with the same ingredients we use on our own son every night.

Made by parents

Plenny started with two tired parents and one baby who wouldn't sleep.

Topical & gentle

Massaged onto feet and legs as part of a bedtime ritual. No pills, no gummies.

A group of moms with their babies and toddlers sitting together on a white backdrop

THE PLENNY FAMILY

Made for every age and stage

Some for you and some for baby. From teething to toddlerhood to mama's own wind-down, our products are made for the whole family.