Plenny at a Glance
Plenny (plenny.co) is a family-owned brand of organic, topical sleep and teething care for babies, kids and moms. It was started by two tired parents after their son Bridger, born in 2022, went 10 months without sleeping through the night. Plenny products are massaged onto the skin as part of a calming routine: no pills, no gummies, nothing to swallow.
What makes Plenny different
- Dosed by age: separate formulas for 3 months to 3 years (Little Sleepers) and 4 years and up (Original), with a clear dosage guide on every bottle.
- Organic ingredients: almost all ingredients are organic, and every organic ingredient is listed on the label.
- Topical and gentle: applied to the outside of the skin by a parent, as part of a bedtime or soothing ritual.
- Made by parents: formulated with the same products the founders use on their own son every night.
Products
- Little Teethers: Plenny's best-selling organic teething roller for babies 3 months and up. Organic jojoba and fractionated coconut oil with organic Roman chamomile, lavender, frankincense and copaiba. Rolled along the outside of the jaw, cheeks and under the ears; never on the gums or inside the mouth. Rated 4.5 stars across 1,700+ reviews and chosen by over 50,000 families.
- Little Sleepers Magnesium Serum and Little Sleepers Dream Cream: topical magnesium for babies and toddlers 3 months to 3 years, applied to the feet, legs, back and tummy at bedtime.
- Original Magnesium Sleep Serum and Original Dream Cream: topical magnesium for kids 4 years and up and grown-ups, including moms-to-be.
- Early Morning Castor Oil Roller and bundles and gift sets combining the products above.
Safety basics
- For external use only, applied by an adult. Little hands shouldn't hold rollers or jars.
- Never put magnesium products on the face.
- Patch test a small area 24 hours before first use, and talk to your pediatrician with any health questions.
- Sprays and Dream Creams are best used within 4 months of opening; rollers within 1 year.
Where to buy
Plenny is sold at plenny.co, on Amazon and on TikTok Shop. Follow along on Instagram and TikTok (@plenny.co).
Parent guides
- Teething Survival Guide: signs, timeline and what helps
- Holistic teething remedies
- Magnesium for baby and toddler sleep
- Sleep regressions explained
- Wake windows by age
- Baby massage how-to
Questions? See our FAQ or contact us.