Mom applying Little Teethers roller to her baby's jawline Mom holding her baby wrapped in a white towel in a bright bathroom Mom holding her baby wrapped in a white towel in a bright bathroom

MADE BY PARENTS, FOR THE WHOLE FAMILY

Organic teething & sleep care for babies, kids & mama

Organic teething & sleep care

Meet Little Teethers, our #1 best-selling teething roller, plus age-dosed magnesium serums and dream creams for calmer bedtimes.

#1 best seller: Little Teethers

Made by parents

Rated 4.5 stars across 1,700+ reviews

Organic ingredients

Free shipping over $25

OUR #1 BEST SELLER

Meet Little Teethers

SHOP BY STAGE

Find what fits your stage

Every Plenny product is dosed for a specific age, so you never have to guess.

  • 3 MONTHS+ · LITTLE TEETHERS

    Teething

    Our #1 best seller: a gentle, organic botanical roller you smooth along the outside of the jawline (never on the gums) during fussy teething moments.

  • 3 MONTHS – 3 YEARS · LITTLE SLEEPERS

    Baby sleep

    Magnesium dosed for tiny bodies. Massage the serum or dream cream onto little feet after bath time.

  • 4 YEARS+ · ORIGINAL

    Big kids

    The same calming routine, dosed for growing kids: the Original sleep serum and Original Dream Cream.

  • FOR YOU · ORIGINAL + EARLY MORNING

    Mama

    You deserve a wind-down too. Our Original serum and Dream Cream for your own bedtime, plus the Early Morning roller for tired, puffy eyes after a long night.

A group of moms with their babies and toddlers sitting together on a white backdrop
A group of moms with their babies and toddlers sitting together on a white backdrop
A group of moms with their babies and toddlers sitting together on a white backdrop
A group of moms with their babies and toddlers sitting together on a white backdrop

MIX & MATCH ANY PRODUCTS

Bundle & save up to 20%

Pick any single products for baby, big kids and mama. The more you add, the more you save.

2 items10%OFF
3 items15%OFF
4+ items20%OFF
Build your bundle →

Discount applies automatically at checkout.

AS SEEN ON TIKTOK & INSTAGRAM

Real parents. Real bedtimes.

Share your routine and tag @plenny.co on Instagram or TikTok to be featured.

Why families choose Plenny

Dosed by age

Formulas for 3 months–3 years and 4 years+, with a clear guide on every bottle. No more guessing a “pea-sized amount.”

Organic ingredients

We formulate with the same ingredients we use on our own son every night.

Made by parents

Plenny started with two tired parents and one baby who wouldn't sleep.

For the whole family

From first teeth to toddler bedtimes to mama's own wind-down, there's a Plenny for every stage.

Bridger grinning at the camera while his pregnant mom Makenzie lies on the sand beside him

OUR STORY

Your baby won't sleep? Neither did ours.

When our son Bridger was born in 2022, we expected some sleepless nights. Ten months of endless wake-ups later, we'd tried every trick in the book.

The magnesium rubs and sprays we found weren't made for a child's age, and none told us how much magnesium was actually in them. So we made our own, with organic ingredients we'd trust on our own son.

It started with sleep. Then came Little Teethers, now our #1 best seller, and care for mama too. Today Plenny is a whole-family brand, made with the same ingredients we trust on our own kids.

WHAT'S INSIDE

The research behind every ingredient

Tap an ingredient or swipe to explore. Every study opens in a new tab.

Magnesium chloride01

Ancient Zechstein seabed · Netherlands

Magnesium chloride

An essential mineral the body relies on for normal muscle and nerve function. Ours is pure magnesium chloride from a protected underground seabed, massaged in at bedtime.

Sleep serumsDream creams
The research: Topical magnesium can pass through human skin, helped by hair follicles (Magnesium Research, 2016) Read the study ↗
Organic jojoba oil02

Cold-pressed · Sonoran desert shrub

Organic jojoba oil

Technically a liquid wax that closely resembles the skin's own oils, so it glides on and absorbs without feeling greasy. The base of almost every Plenny product.

Sleep serumsLittle TeethersDream creamsEarly Morning
The research: Jojoba in dermatology: a succinct review (2013) Read the study ↗
Roman chamomile03

Organic essential oil

Roman chamomile

A daisy-like flower used in baby care for generations. Its apigenin and other flavonoids have been studied for their soothing, anti-inflammatory properties, and its soft scent helps set a calm mood.

Little TeethersOriginal serum
The research: Chamomile: a herbal medicine of the past with bright future (Molecular Medicine Reports, 2010) Read the study ↗
Lavender04

Organic essential oil

Lavender

More than a wind-down scent. Lavender's main compound, linalool, has been studied for both calming and soothing effects on the body. Prefer no scent? Our Dream Creams come essential-oil free too.

Little TeethersLavender Dream creams
The research: Lavender and the nervous system (2013) Read the study ↗
Frankincense05

Boswellia tree resin · organic essential oil

Frankincense

Resin from the Boswellia tree, prized for centuries. It contains boswellic acids, among the most researched natural compounds for their anti-inflammatory activity. Carefully diluted for little ones.

Little TeethersEarly Morning
The research: Topical anti-inflammatory and pain-relieving activity of frankincense oil compounds (J. Ethnopharmacology, 2016) Read the study ↗
Copaiba06

Copaifera tree resin · Amazon rainforest

Copaiba

Tapped from the Copaifera tree and naturally rich in beta-caryophyllene, a compound that works with the body's CB2 receptors and has been studied for its effects on inflammation and discomfort.

Little TeethersEarly Morning
The research: Topical copaiba for inflammatory joint pain (Integrative Medicine, 2019) Read the study ↗
Fractionated coconut oil07

Organic carrier oil

Fractionated coconut oil

A light, non-greasy oil that stays liquid and carries our botanicals evenly in every roll.

Little Teethers
The research: Topical application of plant oils and skin barrier repair (Int. J. Mol. Sci., 2017) Read the study ↗
Organic mango butter08

Pressed from mango seed kernels

Organic mango butter

An unrefined butter full of natural fatty acids and vitamins A, C and E. It's what gives our Dream Creams their rich, whipped feel.

Dream creams
Pure beeswax09

From the hive

Pure beeswax

A natural emollient that locks in moisture and gives our creams their soft, balm-like body, no synthetic thickeners needed.

Dream creams
The research: Beeswax: a minireview of its antimicrobial activity (2016) Read the study ↗
Organic castor oil10

Pressed from castor seeds

Organic castor oil

A deeply hydrating oil rich in ricinoleic acid. The hero of our Early Morning under-eye roller for tired mamas.

Early Morning

Questions? We've got you.

Plenny is made for the whole family. Little Teethers is for little ones 3 months and up. Little Sleepers is dosed for 3 months–3 years, and our Original serum and Dream Cream are for ages 4 and up, grown-ups included.

Shake well, then spray and massage onto the bottoms of your little one's feet on clean, dry skin as part of the bedtime routine. Use before any lotions or creams.

Every child is different. Many families tell us they notice a calmer bedtime within the first week of consistent use.

Yes! Our creams are made without synthetic stabilizers, so they can soften in the heat. Quality isn't affected. Stir with a clean spoon or let it firm up at room temperature.