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Ancient Zechstein seabed · Netherlands
Magnesium chloride
An essential mineral the body relies on for normal muscle and nerve function. Ours is pure magnesium chloride from a protected underground seabed, massaged in at bedtime.
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OUR #1 BEST SELLER
$19.00
Our most-loved product, reordered again and again by parents. Organic chamomile, lavender, frankincense and copaiba in a gentle jojoba base, made for little ones 3 months and up.
SHOP BY STAGE
Every Plenny product is dosed for a specific age, so you never have to guess.
3 MONTHS+ · LITTLE TEETHERS
Our #1 best seller: a gentle, organic botanical roller you smooth along the outside of the jawline (never on the gums) during fussy teething moments.
3 MONTHS – 3 YEARS · LITTLE SLEEPERS
Magnesium dosed for tiny bodies. Massage the serum or dream cream onto little feet after bath time.
4 YEARS+ · ORIGINAL
The same calming routine, dosed for growing kids: the Original sleep serum and Original Dream Cream.
FOR YOU · ORIGINAL + EARLY MORNING
You deserve a wind-down too. Our Original serum and Dream Cream for your own bedtime, plus the Early Morning roller for tired, puffy eyes after a long night.
MIX & MATCH ANY PRODUCTS
Pick any single products for baby, big kids and mama. The more you add, the more you save.
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OUR STORY
When our son Bridger was born in 2022, we expected some sleepless nights. Ten months of endless wake-ups later, we'd tried every trick in the book.
The magnesium rubs and sprays we found weren't made for a child's age, and none told us how much magnesium was actually in them. So we made our own, with organic ingredients we'd trust on our own son.
It started with sleep. Then came Little Teethers, now our #1 best seller, and care for mama too. Today Plenny is a whole-family brand, made with the same ingredients we trust on our own kids.
WHAT'S INSIDE
Tap an ingredient or swipe to explore. Every study opens in a new tab.
01
Ancient Zechstein seabed · Netherlands
An essential mineral the body relies on for normal muscle and nerve function. Ours is pure magnesium chloride from a protected underground seabed, massaged in at bedtime.
02
Cold-pressed · Sonoran desert shrub
Technically a liquid wax that closely resembles the skin's own oils, so it glides on and absorbs without feeling greasy. The base of almost every Plenny product.
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Organic essential oil
A daisy-like flower used in baby care for generations. Its apigenin and other flavonoids have been studied for their soothing, anti-inflammatory properties, and its soft scent helps set a calm mood.
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Organic essential oil
More than a wind-down scent. Lavender's main compound, linalool, has been studied for both calming and soothing effects on the body. Prefer no scent? Our Dream Creams come essential-oil free too.
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Boswellia tree resin · organic essential oil
Resin from the Boswellia tree, prized for centuries. It contains boswellic acids, among the most researched natural compounds for their anti-inflammatory activity. Carefully diluted for little ones.
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Copaifera tree resin · Amazon rainforest
Tapped from the Copaifera tree and naturally rich in beta-caryophyllene, a compound that works with the body's CB2 receptors and has been studied for its effects on inflammation and discomfort.
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Organic carrier oil
A light, non-greasy oil that stays liquid and carries our botanicals evenly in every roll.
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Pressed from mango seed kernels
An unrefined butter full of natural fatty acids and vitamins A, C and E. It's what gives our Dream Creams their rich, whipped feel.
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From the hive
A natural emollient that locks in moisture and gives our creams their soft, balm-like body, no synthetic thickeners needed.
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Pressed from castor seeds
A deeply hydrating oil rich in ricinoleic acid. The hero of our Early Morning under-eye roller for tired mamas.
Plenny is made for the whole family. Little Teethers is for little ones 3 months and up. Little Sleepers is dosed for 3 months–3 years, and our Original serum and Dream Cream are for ages 4 and up, grown-ups included.
Shake well, then spray and massage onto the bottoms of your little one's feet on clean, dry skin as part of the bedtime routine. Use before any lotions or creams.
Every child is different. Many families tell us they notice a calmer bedtime within the first week of consistent use.
Yes! Our creams are made without synthetic stabilizers, so they can soften in the heat. Quality isn't affected. Stir with a clean spoon or let it firm up at room temperature.